In my role on Fetch’s B2B marketing team, I lead the strategy and execution of multi-channel content marketing for enterprise, mid-market, and small business audiences. From blogs and newsletters to social and web, I create thoughtful, persuasive materials that drive engagement, build brand authority, and support business goals.
I also specialize in creating clear, compelling content that helps Sales and Go-to-Market teams do their best work. I build sales narratives and decks, produce sell sheets, and ensure every asset is on-brand, on-message, and built to win.
Collaboration is at the center of my work at Fetch. I partner closely with Sales, Product, Analytics, and Creative teams to bring ideas to life. Whether pitching a data story or creating a content calendar from scratch, I bring a strategic lens, editorial rigor, and a steady hand to everything I do at Fetch.
Consumer Insights: Fetch Finds
As the B2B content marketing leader, I have the privilege of leading the strategy for and execution of Fetch Finds, our consumer insights program. These reports distill billions in item-level receipt data into pithy, memorable, and distinctly Fetch insights. Though designed as a top-of-funnel content program, Fetch Finds is also used to enable sales conversations and support gap selling. I inherited the program in September of 2025, and it has since influenced $XXXK in revenue.
- Fetch Finds: SNAP Restrictions
- Fetch Finds: Restaurant Spending
- Fetch Finds: World Cup Spending
- Fetch Finds: Back to School Spending
- Fetch Finds: The Seasonal Shift
- Fetch Finds: The Sports Report
Selected Blogs
Product Marketing
I lead Fetch’s commercial product marketing function, developing positioning, conducting competitor research, and coordinating product launches. I most recently helped bring to market Fetch Rewarded Video, a first-of-its-kind media format.
LinkedIn Growth
During my tenure at Fetch, I have increased Fetch’s corporate LinkedIn following by more than 230%. My content strategy increased both CTR and post engagement by 300% and 130%, respectively.
I also launched a Fetch LinkedIn newsletter, which has grown to nearly 15,000 followers.
